When your library has exciting news that you’d like to share with the media, a traditional press release remains the best way to make important announcements. Press releases aren’t for everyday updates…
Marketing Blog
Instant Ways to Boost Your Audience on Instagram
Each social media platform has unique capabilities and demographics, but one thing that ties them all together is that they cast a wider net to create a larger community for your library…
Creating The Ideal Website Layout
If your library website needs an update, the Build A Better Library Website Bootcamp is a great resource for each step of the process. The lessons are free to all New Jersey library…
Marketing Plan Guide for Public Libraries
The Institute of Museum and Library Services, in partnership with Reinvestment Fund, have just released a new study entitled “Understanding the Social Wellbeing Impacts of the Nation’s Libraries and Museums.” This study…
How to Hashtag Like A Pro
Hashtags have been a component of social media marketing since the beginning and yet many people still don’t really understand how to utilize hashtags for their benefit. Using hashtags goes deeper than…
Graphic Design Tips for Beginners
Now that social media is becoming more and more vital to successful marketing plans, many people find themselves needing to be a graphic designer in addition to the many hats they’re already…
The Secrets to a Successful Library Facebook Page
There’s a reason why Facebook’s recent 8-hour outage sent the world into a tailspin. Despite negative press coverage and despite the emergence of new social media platforms every year, Facebook is still…
How To Market Your Library to Teens
No cap, it’s Teentober and we’re here to tell you how to get teens to stan your library. Your library’s marketing plan might come off cheugy and you just need a few…
Creating Website Design Through User Journeys
Redesigning your library website can be overwhelming but thanks to the Build A Better Library Website Bootcamp it can be much simpler. The lessons are free to all New Jersey library employees and…
How to Make Your Website and Social Media More Accessible
October is Blindness Awareness Month and we think that’s a great time to highlight the ways in which you could make your marketing efforts more accessible to the visually impaired patrons in…
Check Out These LLNJ Marketing Skill Sharing Conversations
LibraryLinkNJ, the New Jersey library cooperative, hosts Skill-Sharing Conversations through a one-hour webinar on relevant library topics. Each conversation follows an agenda and is moderated by a talented colleague in the field…
Copywriting Mistakes You’re Making Without Realizing
Unless you were an English major in college, copywriting is one of those crafts we hone through experience. Chances are, it’s not a main responsibility of your job to do copywriting and…
