If you regularly read this blog for social media marketing tips, you know that creating engaging videos is integral for connecting with followers in today’s non-stop scrolling era. We acknowledge the fact…
Marketing Blog
The Secret of Successful YouTube Hashtags
Half the battle of making sure your library’s social media content is reaching the right audience is selecting the right hashtags for each post. In the past we’ve broken down what hashtags…
Online Video Editing for Beginners
The marketing trend of sharing original videos continues to grow! However, not every organization has a designated staff member with video production skills. That’s ok! Like we’ve stressed before, creating short videos…
Creating A Library Social Media Strategy
Are you looking to improve your library’s presence on social media but you’re not quite sure where to start? You’ve come to the right place! The best way to start is by…
How To Use TikTok for Your Library
TikTok is the newest app to enter the social media scene and grow in popularity over the past couple of years. According to Hootsuite, TikTok was the most downloaded app of 2021…
Refresh Your Library Social Media Content with These Five Ideas
Every organization hits a creative rut with social media from time to time. It’s impossible to always have fresh and creative content to post as often as we’d like, and that’s when…
What to Know about SEO
Social media platforms have increased in popularity, but that doesn’t mean the traditional blog is going out of style. According to Public Relations Today, 410 million people visit blogs on a monthly…
YouTube Marketing for Libraries
It’s no secret that the way the world communicates and operates vastly changed in the past few years as a result of the pandemic. Through the challenging times, libraries adapted their techniques…
Achieving Library Website Accessibility
There are many steps to redesigning or building a website, but luckily the Build A Better Library Website Bootcamp breaks down each step of the process into free lessons for all New…
How to Send an Email Newsletter Your Patrons Will Read
One of the best forms of communication for your patrons and community at large is delivering news and updates directly to their inbox. Sending a regular newsletter to a list of subscribers…
Beware of These 5 Marketing Mistakes
In the ever-changing landscape of social media and marketing, sometimes it’s good to have a refresher on the tactics to avoid. Being creative, branching out and trying new things in marketing is…
Setting Up Website Navigation
Tackling a website redesign for your library can be overwhelming but thanks to the Build A Better Library Website Bootcamp you can reference each lesson as a resource for every step of the…
