Through advanced virtual meeting technology, email, and social media marketing, there are a number of ways to get in front of your patrons. These innovations seem to have pushed former points of…
Marketing Blog
How to Improve Website SEO
SEO is a three-letter acronym that encompasses so many things. Standing for “Search Engine Optimization,” it’s the process of improving your website to increase its visibility through a Google search. You can…
Ten Reasons to Visit Your Local Public Library
We recently wrapped up our statewide digital marketing campaign, “Life Happens @ Your Library.” This campaign was created because most people know that libraries are the place you visit to borrow books,…
Tips for Consistently Engaging Facebook Content
Even amidst this era of change across social media platforms, the one constant has been Facebook. It may not be as “cool” as the others, but roughly 2 billion people still log…
Introducing Instagram Threads
As Twitter has undergone some changes over the past year, many social media users are looking for alternatives to use for short text-based posts geared toward public conversations. Introducing “Threads” created by…
Design Tips for Social Media Graphics
It’s not always feasible for a library to have a full-time graphic designer on staff, but with a little guidance, anyone can whip up a graphic for social media. Using free design…
Busting Social Media Myths
There’s a lot of information out there about what best practices are for social media marketing. Among the good tips that are based on analytics, there is also misinformation that can stop…
How To Be A Better Blogger
Even though short video form has become more popular in social media, that doesn’t mean traditional blogging has fallen by the wayside. People consume content based on their needs and lifestyle, and…
Inspiration for Library Reels
Creating original short and snappy videos for social media is probably at the bottom of your library’s list of priorities on a day-to-day basis. It takes a lot of brain power to…
A Resource Guide to Social Media in 2023
Social media is an ever-changing landscape and it can be overwhelming for library staff to stay on top of the best practices for each network while also creating original content. We’d like…
Social Media Trends for 2023
There’s always going to be an ebb and flow and some uncertainty when it comes to the social media landscape. When leadership changes course at some of the big social networks, or…
Stop Being Annoying on Social Media
Social media can create a unique branding identity for your library, allow you to connect and engage with patrons, and inform the community of all you have to offer! However, if used…
