Happy New Year! The new year is a time to reset and create new goals. As you sit down and look at your marketing plan for the year ahead, it’s always good…
Services for Libraries
Inclusive Marketing for Libraries
Public libraries are a safe space, open and accessible to all walks of life, offering a variety of services and programs to enhance the community. Your library’s social media and marketing efforts…
How to Fix a Creative Block in Marketing
To be completely transparent, I’ve been stuck lately on which topic to cover next for this marketing blog. In marketing, you always want to stay fresh, but it’s hard to be consistently…
Exploring AI in Library Marketing
Artificial Intelligence (AI) was initially introduced to the general public about two years ago and though most people were curious about it, many were cautious. Through use and research, tools have become…
Instagram Threads: A Year Later
When Instagram Threads was introduced in July 2023 as a competitor to X (formerly Twitter), we summarized what the app offered and why you might consider joining it. Getting in on the…
How To Quantify Your Library’s Social Media Efforts
Coming up with what to post on your library’s social media platforms consistently is half the battle, the other half is figuring out what works with your audience. For anyone who wants…
How To Master Social Media Automation
We understand that time is of the essence and your library might not have a dedicated marketing team. That’s why social media automation could be the key to success in your marketing…
Marketing Your Library on YouTube
YouTube has always been a platform for video content, but not many people stop to consider it as a marketing tool or form of social media. The fact of the matter is…
Five Tips for Managing Your Library’s Social Media
We understand that staff at your library may have a lot of priorities and tasks on their plate, and managing social media could seem overwhelming or not worth the effort. That’s why…
How to Increase Instagram Engagement
Instagram engagement is a calculation that shows what percentage of your followers interact with your content. This accounts for likes, comments, saves, or shares on a particular post in relation to your…
Avoid These Video Marketing Mistakes!
Creating video content can be a powerful marketing tool for your library to engage with followers on social media. However, marketing with intention and really understanding what makes videos successful should always…
Best Types of Social Media Content for 2024!
It’s that time again where the year is winding down and we’re thinking ahead and making plans for the new year. If you’re always looking for ways to keep your social media…
