It’s that time again where the year is winding down and we’re thinking ahead and making plans for the new year. If you’re always looking for ways to keep your social media content fresh or incorporate something new into your digital marketing plan, now’s a great time to reassess! Keep reading to see what types of social media content are most popular.

Educational

As libraries in New Jersey, educational content should come naturally to us. This type covers how-to guides, insider tips, and checklists. Sharing advice to your patrons or clarifying complex processes so they understand it better are both great ways to use your expertise on social media. This could mean giving a step-by-step tutorial on how to research a topic in a database or explaining how your library can provide wellness support. Either way, librarians are full of knowledge and sharing that knowledge via social media is always a good idea for content.

Visual

As we’ve said many times before on this blog, we live in a visual world for social media with the most engaging posts being videos or images. Eye-catching visuals are what stop followers from scrolling through to see what your post is all about. But visual doesn’t have to mean just video content or photography, it could also mean graphics, infographics with pertinent information, memes or GIFs. Have fun with exploring the different ways your message can be relayed visually. It can be humorous, personal, or just straightforward facts presented in a visually pleasing way. 

Interactive

Got an audience who likes to participate? Give them content they can engage with. Post polls or surveys on relevant topics to get their feedback. Do a live stream where there’s a Q&A portion. Host a webinar where participants can interact with the speaker. You could even hold a contest with a giveaway. Find out what makes your followers excited and create content they can comment on. Not only will this involve your patrons, but increased engagement will maximize your social media reach too!

Storytelling

Another theme libraries are too familiar with! Share success stories, employee spotlights, or a look behind the scenes. Libraries often have rich histories and are pillars in a community, which gives you an opportunity to share the origin story of your library that people might not know. Using storytelling as a tool for sharing content can make what you post more personable and align with your library’s mission statement and values. You can also share your patrons’ stories (with permission of course) to show through their perspective how they appreciate and utilize your library.

Explore each of these types of social media content—mix and match themes and see what resonates most with your following to know what to hone in on when you’re planning your digital marketing strategy for the new year!